The Brand Tree

Hewlett-Packard LaserJet Web Sites and Virtual Printers

Hewlett-Packard LaserJet Group (LSG) is the flagship of the company. Our team created a family 13 unique websites for new printer introduction featuring PDF literature, digital video user’s manuals, and our proprietary Shockwave™- based virtual reality printers which allowed each printer to demo itself and users to virtually assemble and configure them with user-driven animation and navigability. The combined efforts added millions to HP’s bottom line in increased sales and marketing cost savings.

A Corporate Web System with Style and Personality Our team developed a vast Web System for HP that featured every aspect of the company’s Workgroup LaserJet offerings for nearly two years. All 13 product sites featured a “Virtual Walkaround” of the product, an interactive online product demo and configuration application, plus online product registration. HP IdeaFinder includes an interactive solution finder that enables users to choose among base printers and configure the selection with HP and third-party solutions.

Information Architecture, Creative Direction : Brooks Cole
Art Directors : Ed Sultan, Maurice Tani, Travis Curl
Designer : Mirjana Risek
Engineers : Brian Tracey, Mark Watson. J.A. Nelson
Writer : Ken Stockwell
Producers : Peter Christy, Jodi Hadsell
VR Photographer : John Greenleigh