The Brand Tree

HP Enterprise Systems Group (ESG), the fastest-growing entity within HP’s Computer Organization, is responsible for all enterprise-wide computing products and services. ESG’s Web-first strategy encompassed four specific aspects: Content, Information Architecture, Technology Infrastructure, and Look and Feel. ESG engaged our team for strategy development and implementation of its Internet technology infrastructure and Web graphic standards and guidelines. The result was an integrated, database driven web design and publishing system that satisfied the needs of five separate divisions across the entire Enterprise Systems Group.