The Brand Tree

When ResonantBrand was first asked by Chicken Soup for the Soul® originator, Jack Canfield, to help his team develop a powerful rebrand, we envisioned this “VIP Black Brand” as a way to differentiate his high-end coaching products from the rest of his events, programs and other offerings. We see Jack as the “Frank Sinatra – Chairman of the Board” of the personal growth industry, so this is the look we developed to convey that idea.

Because Jack Canfield is uniquely qualified to talk about success, ResonantBrand is especially grateful to be a part of Jack’s support team with projects such as his corporate branding system for The Canfield Training Group in Santa Barbara, California, which trains entrepreneurs, educators, corporate leaders and motivated individuals how to accelerate the achievement of their personal and professional goals.